Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

lakshmi's blog

Invisible Design

Design is invisible when it works. The interface on my Macintosh is very carefully designed, but I don't even notice it. If it was buggy or poorly designed, I would notice it.