Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

Talk about Innovation

There is so much talent here in Santa Cruz that could be easily exploited with the help of this website. The current situation of progress in Santa Cruz is like a shell, in that the area we reach is limited. This site feels like it could be Santa Cruz's way of breaking these limitations and creating demand everywhere. Who's with me?