Santa Cruz Design+Innovation Center

The mission of the Santa Cruz Design + Innovation Center is to promote Santa Cruz as a globally-recognized design destination. Why Santa Cruz? Because we have a unique collective vision of design, inspired by the beauty of our beaches and mountains, Inspired by our youthful iconoclastic culture, and inspired by our commitment to innovation and sustainability.

It all comes together in Santa Cruz.

What's Happening in Santa Cruz

Creativity, redefined. On the busy streets and bustling cliffs, and in the institutions of education and business, Santa Cruz unites an array of demographics: young, old, faithful, skeptics, experienced, fresh, from near and far. We embrace our diversity, and it has caused our city to be a pioneer in innovative design.